Airthereal · Our Story

Live Clean,
Live Ethereal.

Good living is a choice, not a privilege. Since 2018, we've built products for people who take their lives seriously — and know how to enjoy what they've built.

2018
Founded
1M+
Homes
2
Design Awards
8
Certifications
2018

We started with
a simple idea.

Not everyone has a big house. Not everyone has an unlimited budget. But everyone who lives with intention — who works hard and savors the good things — deserves a home that feels truly right.

Clean air. A fresh morning. A space where you can exhale the moment you walk through the door. These shouldn't belong only to a few. So we set out to make them accessible — without asking anyone to compromise on quality to get there.

Light, clean, effortless — like the particular stillness of a home that simply feels good.
The Work

Unobtrusive.
Always there.

We put the Ethereal feeling into everything we make. A purifier that cleans while you sleep. A composter that turns kitchen scraps into something the earth can use. Products designed to be part of your life without demanding your attention.

When the day is done and you're finally home — they're there. Quietly, reliably, exactly as they should be. That's what we mean by Ethereal. Not a spec. A feeling.

99.97%
Particle Capture
H13 Medical Grade HEPA — down to 0.1 microns
90%
Food Waste Reduction
R800 per composting cycle, verified
Seven Years On

One million homes.
Still the same reason.

We've earned recognition from the world's most rigorous design institutions. We've been featured on Good Morning America and The View. More than a million families across the US, Canada, the UK, and Europe have chosen Airthereal.

But the thing that drives us has never changed. It's the people — thoughtful, discerning, living well on their own terms — who tell us they can't imagine going back.

1M+
Homes across four countries
H13 Medical Grade HEPA — down to 0.1 microns
4.8★
Average verified rating
Across thousands of purchases

Recognition

Independently judged.
Independently verified.

🔴
Red Dot Award · 2025

Red Dot Award

Revive R800 Kitchen Composter
Product Design Winner
🏅
iF Design Award · 2026

iF Design Award

AEH300 · 10,000+ entries · 131 jurors · Berlin
Winner 2026
Amazon · Ongoing

Amazon's Choice

Multiple air purifier models
Verified by Amazon
H13 Medical Grade HEPA
CARB Certified
SGS Tested
AHAM Verifide®
TÜV Certified
ETL Certified
Energy Star
Climate Pledge Friendly

In the Media

Twice on ABC.
20+ independent voices.

When Good Morning America and The View feature a product, millions of households take notice. Airthereal has been on both.

ABC
ABC Network
Good Morning America
Featured3M+ daily viewers
ABC
ABC Network
The View
Recommended2.5M+ daily viewers
Also in
20+
The Gadgeteer
In-depth review
Gardeningbeyond
"Best Home Composter"
BreatheQuality
Air purifier expert
SafeHome.org
Certified review
AirPurifierRatings
Performance test
HomeAirQuality
Expert pick
CleanHomeLiving
Sustainable guide
SmartHomeGuide
WiFi appliance roundup
Good MorningTheThe GadgeteerGardeningbeyondBreatheQualitySafeHome.orgAirPurifierRatingsHomeAirQualityCleanHomeLivingSmartHomeGuide Good MorningTheThe GadgeteerGardeningbeyondBreatheQualitySafeHome.orgAirPurifierRatingsHomeAirQualityCleanHomeLivingSmartHomeGuide